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For years, people have been talking about “Web 2.0″ with its rounded corners, glossy buttons and gradients–designs that weren’t possible until browsers had better image support. What I’m calling “Web 3.0″ is less of a design aesthetic and more of new functionality.

Everyone wants a website; most organizations need a website. But they also need a site they can keep current. Not every organization is large enough to have a web design professional on staff. Frequently, the person in charge of public relations has little to no knowledge of editing HTML. And quite frankly, most of us are too busy to learn a completely new language. Yet, still, the organization needs a professional site that can be updated frequently.

The answer lies in content management systems. Less and less sites are being built as static sites. A content management system helps keep your site fresh and updated. If someone notices you spelled “comapany” wrong, instead of going back to a web designer to change the spelling, you can go in and change it yourself.

There’s more content management systems than you could ever dream of. One of the most popular is blogging software WordPress used by organizations as large as the NY Times. Laypeople can easily update pages with new text and images without any understanding of HTML. Designers can easily change the look and function of the site to maintain organizations’ unique branding online. New functions for anything you could think of are being added daily.