Danforth Design

visual communications for raleigh durham chapel hill cary

Thoughts on Design

What goes into a great logo

Because of all of the logo design contests and do-it-yourself logo software, many people believe they don’t need to hire a professional designer to create their business logo anymore. But will their brand identity set them apart from their competition?

Customize Your Facebook Page

Incorporating the look and feel of your brand into your social media accounts may not be as easy as it used to be…but Facebook can provide more to your business than MySpace ever could.

Create meaning with color

How do you choose what colors to use in a design? Most people go with what colors THEY like the best, but that’s not always the best choice. Consider the feelings different colors convey to others.

The Designer’s Eye

Interior designers have been on TV for years. Why not other design shows? Graphic designers, architects, industrial designers, fashion designers, illustrators and more could all share their work and their thoughts behind their work.

Design for SEO

Great web design requires more than great aesthetics. After all, unless users can find your site, who will be able to admire its beauty? Web designers should consider SEO, or search engine optimization, when building sites.

Email design

When designing websites, you can use external CSS with semantic markup and update the look of an entire site at once. Unfortunately, email browsers haven’t advanced as much as web browsers. Most email programs require tables and font tags (which haven’t been recommended for web design in years) to make sure your email looks how you want it.

Design for a Slow Economy

Nearly every type of business is cutting back. And forget about looking for a job! Several friends have already been laid off—and that’s likely just the beginning. Veteran designer Michael Bierut offers advice on how to cope.

Web 3.0

For years, people have been talking about “Web 2.0″ with its rounded corners, glossy buttons and gradients–designs that weren’t possible until browsers had better image support. What I’m calling “Web 3.0″ is less of a design aesthetic and more of new functionality.

CSS Zen Garden

Keeping in mind some of the constraints facing web designers, the CSS Zen Garden shows the importance of CSS in styling pages. Every design on the site has the same basic html structure.

Ban Comic Sans

I have an irrational hatred for Comic Sans. Luckily, I’m not the only one. Comic Sans is misused more than nearly any other font.