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Incorporating the look and feel of your brand into your social media accounts may not be as easy as it used to be…but Facebook can provide more to your business than MySpace ever could. Facebook has far surpassed MySpace in the sheer number of users. Chances are, if you’re an organization in the United States, your clients are using Facebook.

Facebook has taken into account some of the design mistakes MySpace made. The blinking sparkly graphics, distracting patterned backgrounds and low-contrast text users chose to customize their pages have a lot to do with why MySpace is fading into internet history.

Facebook uses its own version of HTML called FBML or Facebook Markup Language for customized content. You can rename your FBML tab to be anything you like. However, unlike other social media networks, custom landing pages (or tabs) are only available for organizations’ accounts, not personal pages.

You can create content that only fans can see with FBML. Many businesses are taking advantage of this feature by offering exclusive Facebook fan discounts and information.

Welcome tabs encourage users to become a fan or “like” your page. Like a magazine ad entices the reader to action, your Facebook page can send users who aren’t fans (yet!) to a landing page instead of just dropping them on your wall. Use the welcome tab to tell users why they should become a fan.

Microsites give a wealth of information about your organization without forcing users off Facebook. You wouldn’t want to create one long scrolling page for your website; you’d want to separate your content into easy-to-navigate sections. You can do the same within one FBML tab.

Users don’t even need to visit your site to buy your product anymore. You can sell your products straight from your Facebook fan page. Considering that Facebook users want to stay on Facebook (there’s a 75% chance they’ll abandon your site if you send them away from Facebook), integrate ecommerce into your Facebook page.