About
Janet Danforth, creative force of danforth design, left her hometown in upstate NY in 2003 to pursue a fine arts education at the Savannah College of Art and Design. After graduation, she moved to North Carolina’s Research Triangle area where she lives and works today.
She has enjoyed creating art for most of her life. A very creative child, her hands were constantly stained with markers. Today, her artistic pursuits are mostly computer-oriented. She still prefers to start a project by sketching out her ideas on paper. She incorporates hand-crafted elements into many of her designs.
Janet believes design is visual communication and practices this philosophy in her own work. Design should be more than just pretty — it needs to fulfill its intended purpose. Great design can tell a story even without the text.
Since graphic design is usually the visual expression of written words, the ability to write and edit the text is very important. Design and content are often developed concurrently and work off each other. Whether writing an article for a multi-page publication or a single statement for an ad, the visuals and words drive each other.
She’s also written advertising copy, web content and news articles. District, SCAD’s student newspaper won several awards–including the prestigious Pacemaker Award when Janet worked as a writer and editor there. Writing samples on this site are articles previously published in District.
When not working, Janet is still creating. She crochets, sews, felts, and loves to try new crafts.
Branding, Graphic Design, Web Design and Development for Raleigh and the Triangle